The world of Ecommerce professions

Many traditional retailers are now opting for an online store to extend the reach of their business and boost sales. Despite the differences between physical and online sales, both rely on similar functions, such as : sourcing, logistics and inventory management, communication, customer satisfaction, etc.

E-commerce professions linked to the product
Product Manager : Role and missions
The product manager is present from product creation to after-sales. In order to propose the best possible product, he or she carries out benchmarks and market studies to identify user needs. These analyses enable him to define the product’s positioning. He or she must also manage the budget required for product communication and distribution.

Product manager skills
Marketing skills are essential for the role of product manager. They must have the analytical skills to understand consumer expectations. The product manager must be able to make proposals, and have a sense of responsibility and organization.

When choosing a freelance product manager, it’s essential that he or she shares the same vision as the company. Depending on the type of product, you can choose a freelancer according to his or her expertise (B to C, B to B).

Purchasing sourcing manager :  Role and missions
The purchasing sourcing manager works closely with suppliers and product managers. He/she negotiates and concludes purchases for the e-commerce site. They may also be called upon to seek out new suppliers. This means traveling, sometimes to the other side of the world. He or she is also responsible for monitoring relations with suppliers and resolving potential disputes.

Skills of the purchasing sourcing manager
The purchasing sourcing manager must have both IT and purchasing skills. He or she must have a thorough knowledge of the business sector and its suppliers. Mastery of sourcing tools and the supply chain are essential. He or she must know the art of negotiation and be able to communicate clearly and precisely. Purchasing managers can also be recruited on a freelance basis. Thanks to their experience, they often have a network of suppliers with whom they are already familiar, which facilitates the process and negotiations. The downside is that freelance profiles are rare in this profession.

E-commerce jobs linked to logistics
Logistics Manager : Role and missions
The logistics manager (or supply chain manager) is in charge of optimizing logistics and transport for the e-commerce site. He or she is responsible for inventory management, purchasing and shipping. They also supervise the supply chain.

Logistics manager skills
The logistics manager must know how to use logistics information systems and office automation tools. They must also be familiar with national and international regulations on import-export, transport, etc. Management and analytical skills are required to monitor orders, budgets and operating accounts. Many freelance logisticians are also consultants. Their expertise is an asset when it comes to setting up processes for an e-commerce site.

Customer Service Manager : Role and missions
The role of the customer service manager is essential, as he or she must build customer loyalty and satisfaction. They are responsible for managing and developing customer relations. To this end, he/she monitors and optimizes the quality of after-sales service for customers, and relays complaints to the relevant departments. He/she is the key to improving the e-commerce site’s image with consumers.

Skills required of a customer service manager
The customer service manager must be able to adapt to each of his/her contacts. Customer relations skills are obviously essential. The customer service manager must have a thorough knowledge of the products and/or services sold by the store, so as to be able to respond to the various requests. In order to hire this freelance profile, you need to make sure that he or she shares the company’s vision of customer service. A good knowledge of the business sector will facilitate their integration.

E-commerce professions linked to the online store
Webdesigner : Role and missions
The webdesigner works on the graphic design of the e-commerce site and associated services. They create all the elements needed to make the site captivating : banners, buttons, illustrations, animations... This helps create a site’s own universe, facilitating the customer experience and making navigation more pleasant.