Major e-commerce trends to follow very closely

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To place an order on IvoireAchat, it’s better to create an account. However, this is not compulsory.
IvoireAchat is a reliable and trustworthy platform, as demonstrated by the 20 million users who visit it every month. You can order online without risk.

It’s easy to create a shop on IvoireAchat. Create a IvoireAchat account (if you don’t already have one), tick the become a seller box, define the location and currency of your shop, choose a shop name, create a listing, define a payment method (how you want to be paid) and finally define a billing method. Our IvoireAchat Advisors will help you at every step and fully assist you in taking your business online.

Joining and starting a shop on IvoireAchat is free. There are only relatively small, fixed basic sales fees.It costs nothing to publish an advert on the marketplace. An ad lasts until the item is sold. Once an item is sold, the only transaction fee is applied to the sale price (excluding shipping costs). If you accept payment by credit card or PayPal, you will receive your payment in your account.

Introduction

With 146.9 billion euros generated and an increase of 13.8% in just one year, according to FEVAD, the e-commerce sector has never been doing so well. And if online sales only represented 9.8% of retail trade in 2019, today it represents more than 12.5%. That’s more than 2.3 billion transactions carried out in France. A very good year for digital commerce, despite inflation and some declines in performance in certain areas, and a future full of promise!
It is therefore time for us to take stock of the trends that will shape e-commerce in 2024 in order to prepare your business to evolve and boost your brand image as well as your conversion rate!

Artificial intelligence in all areas of e-commerce

Artificial intelligence (AI) is used in many areas of e-commerce to improve user experience and increase conversions. Here are some examples of how these innovations are being used in e-commerce: 
Product recommendation: Recommendation systems use AI algorithms to suggest products to a user based on their browsing history and previous purchases.
Product recognition: Search engines use AI techniques to understand user queries and provide relevant results.
Chatbots: Chatbots use AI to answer users’ questions and help them find the products they are looking for. Chatbots are also becoming voice-based and are tending to replace human action in handling customer responses in call centers.
Data analytics: Companies are using AI to analyze data about their site visits and purchases to better understand consumer trends and preferences.
But what portends major changes in the world of online sales is the possibility for e-retailers to use artificial intelligence on a daily basis, thus entering into the advantages of future e-commerce.

Social selling: still in the lead
Among the trends of the year 2023, one has established itself and is not ready to be dethroned. I name it: social selling / commerce! Formerly reserved for large accounts, social selling has become widely democratized in recent months and now offers a multitude of possibilities to market the products of large sellers as well as smaller ones. Today, the trend of social commerce has evolved well and is aimed at all sectors and all types of audiences. Tools adapted and designed for this purpose, precise targeting… However, it is above all the possibility for the consumer to buy directly from a publication on social networks that has strongly contributed to advancing this marketing concept, now essential.
Several social networks now have this capacity. Instagram Shopping, to name just one, offers, for example, a catalog for e-retailers and the possibility of tagging products on publications. Instagram is not, moreover, the only platform to offer this type of option. However, it is, today, the most complete, versus TikTok, Snapchat, YouTube or even Facebook.

Marketplaces: make a place for yourself on the market
The e-commerce statistics are clear. Marketplaces have established themselves as sales levers acclaimed by consumers.
According to the Mirakl study, 70% of consumers consider that the marketplace is the most practical channel for making their purchases.” Source
A strategy widely acclaimed by major brands, like Maisons du Monde, which has completely redesigned its e-commerce to offer its partners’ products, in addition to its own catalog. Marketplaces are now an integral part of the visibility and awareness strategy of online stores. A way to give voice to your business, to make yourself known, but above all, to offer viable continuity to physical commerce. Marketplaces represent a formidable marketing lever for your merchant site.

Hyper-personalized and responsible product delivery
An essential part of online sales, delivery is now taking up more and more space in purchasing decisions. Fast delivery, click & collect or even collection from a relay point, consumers like to personalize their delivery options according to their habits. However, in 2023, the trend was towards responsibility: e-buyers favored certain types of more responsible deliveries, such as grouping orders, delivery to a relay point or even the circular economy and local or French purchasing.

Video: the new weapon of e-commerce customer service
Video has become widely accepted in e-commerce practices: whether it is a marketing lever or a tool of choice in customer follow-up, text and/or photos have given way to video, which is more personalized, closer and more engaged with customers. Whether it is to present a product on social networks or create a live meeting around its catalog, its universe, commercial practices have never been so precise and so focused on this type of content. The real revolution of the year 2023 was the expansion of this practice at the level of customer service. To respond to all the public’s issues, after-sales service is turning and recording itself for greater efficiency. And you, have you started to shoot your videos to accompany your customers to your website?

Second-hand and reconditioned goods are booming
This awareness and need to give meaning to one’s orders are giving rise to a new form of commerce: Re-commerce. Understand “second-hand commerce”; “re” for “recycle” and simply “commerce”. After decades of over-consumption and “fast commerce”, Generation Z is advocating awareness with more ethical consumption methods. Wise, useful and infinitely reusable purchases (or almost), the second-hand sector is booming! According to the KPMG France and Fevad study, more than 80% of online buyers have already purchased reconditioned or second-hand products. Online sales giants are also investing in the sector: brands are starting to sell products from their old collections themselves in a “second-hand” way directly in their stores. Sustainable and future-oriented levers! 74% of customers say they check that the desired product exists on second-hand sites before ordering it new.

The importance of consuming local and/or Made in France
In this desire to consume better, local and Made in France are sustainable, timeless trends that are increasingly part of the purchasing habits of the French. More than 51% of French people say they favor products from the circular economy first of all for environmental reasons, but also for the quality of the products as well as the support for local businesses that have suffered from the various successive crises.

 

Augmented reality and visual e-commerce to improve customer experience
Following the Covid crisis and thanks to technological advances, brands have invested in augmented and virtual reality to allow consumers to still be able to try, consume, and buy despite the impossibility of going to a store. Still reserved for major brands, augmented reality has allowed consumers to project themselves during lockdowns and sellers to invest in their customer’s environment. The gap between digital and physical is increasingly fading, and these presentation models are now popular and appreciated by buyers, particularly in m-commerce.

Teleshopping is making a comeback with Live Shopping
Does the possibility of buying a product directly during its online presentation ring a bell? Teleshopping becomes Live Shopping and is rising from the ashes. In 2019, NBC tried it with an application allowing viewers to “shop” their products seen on TV directly on their smartphone. In 2020, this model went viral in China thanks to Taobao Live, the dedicated application from AliExpress. Since then, the wave of streaming commerce has spread to the four corners of the world. Instagram is developing it on its platform, TikTok should also get involved. Teleshopping has a bright future ahead of it for a whole new e-commerce customer experience! Live should correspond to 20% of e-commerce turnover in 2026. In addition, the conversion rate of this sales channel reaches 30% according to McKinsey.

Voice commerce and voice search
Voice assistants are an integral part of our daily lives70% of French people use a voice assistant and more than 43% of them use it to do research according to NRJ, ADN.ai and La Poste Solutions Business. Whether they are in the form of connected speakers or integrated into smartphones, the place of these voice aids is increasingly important with a real challenge for brands to be recognized as a “best choice” in order to have the chance to be offered to consumers. The challenge for 2023 will be to give confidence to users who are still reluctant to place orders on voice platforms, with the fear of not being able to secure their dataAccording to the PwC study, 65% of the 25-49 age group converse at least once every day with their voice-controlled devices.

The senior target: new fans of online shopping
According to figures from the Woô agency, 58% of seniors said they have at least one social network, 2/3 are connected to the Internet and 76% of seniors have a computer at home. More and more seniors are becoming fans of e-commerce, as they recognize the advantages of this method of purchasing, such as convenience, the wide choice of products and competitive prices. Seniors are now connected and increasingly use the web to buy products online. Seniors are also more comfortable with digital technologies, and they increasingly understand the advantages of online orders. It is important for companies to take into account the needs and preferences of seniors to offer them a pleasant online shopping experience. For example, it is useful to have easy ways to contact customer service (chat, phone) for customers who prefer this option. Seniors are dynamic consumers and it is important to take them into account for your sales strategies.

 

Targeting Sub-Niches to Know What to Sell Online
If you work in e-commerce, you are already aware of the importance of a niche to stand out on the web. The niche in e-commerce allows you to target a product sector as well as a specific audience, who will be directly interested in the type of item you offer. Finding a niche is a key step for all e-commerce entrepreneurs. Today, to stand out and attract an audience engaged with your products, thinking about your strategy by choosing sub-niches can be very profitable. The sub-niche is characterized by products that interest a very restricted target of potential customers, but which have the potential to seduce them in the long term or generate many sales. This can, for example, concern a type of ultra-customizable item, such as eco-responsible sweatshirts offering the possibility of adding your own design. It can also concern seasonal products, offered only in a catalog that focuses on specific categories, such as end-of-year celebrations or weddings.

Using a CDP for better customer personalization
Using a Customer Data Platform (CDP) is a revolutionary step to improve customer personalization to go even further than with a CRM. This tool collects customer data from various sources, for a complete and unified view of each customer. With this rich and detailed information, companies can create personalized experiences that meet the needs and preferences of each customer. A CDP integrates data from various touchpoints into a detailed analysis of customer behaviors, preferences, and interests. With instant access to data, companies can react quickly to customer actions, allowing for real-time personalization. This software helps segment customers more precisely, allowing companies to target their messages and offers more effectively. The unified data in a CDP ensures that personalization is consistent across all channels, whether it is the website, the mobile application, or even email communications. Marketing campaigns, order processing, after-sales service, development, shopping experience, supply chain, payment solutions, pricing policy… All aspects of e-commerce stores will be impacted by this ultra-precise data. Segment, Exponea, Adobe Experience Platform: so many examples of CDP software to help commercial companies grow.

Omnichannel expands towards a unified shopping experience
Haven’t you noticed that the app of the store you are in appears first in your app suggestions on your smartphone right when you are shopping there? This is an example of omnichannel. Omnichannel redefines the shopping experience for a unified customer journey, in a process where their online, mobile and in-store purchases are seamlessly connected. You can start exploring an item on your smartphone, test it in-store, and finally buy it online with all your preferences saved. This omnichannel approach creates an ideal shopping experience, where each interaction is synchronized across all channels, from e-commerce stores to physical stores and even email or SMS campaigns, thanks to the power of the customer account and geolocation. This means less hassle and more pleasure in your shopping journey in order to enjoy a tailor-made experience, adapted to all needs!

Affiliation is establishing itself as a profitable e-business strategy
Affiliate marketing is becoming a profitable model to get started online. As an effective way to promote products and services, individuals and professionals can earn money by recommending partners’ products to their target audience. The benefits of affiliate marketing include clear compensation, potentially high commissions, an easy sign-up process, and real-time sales tracking.

E-commerce trends between 2019 and 2023
Quelles étaient les tendances et innovations e-commerce ces dernières années ?
In recent years, e-commerce in France and around the world has been marked by Covid-19. Some trends have emerged and are now sustainable, such as: Marketplaces have grown, Dropshipping exploded before slowing down, Augmented reality has invaded sales sites and social networks, Payment in installments has become essential in e-commerce, Re-commerce has attracted millions of users, Click & collect has helped maintain the link between e-commerce and retail during the crisi, etc.
The fabulous resilience of the e-commerce sector is bringing a breath of fresh air to commerce, whether physical or electronic. From new marketing levers, more personalized, more efficient to the possibility of adapting the market to the constraints imposed by the health crisis, everything seems possible to boost the impact of e-commerce on the consumer. And your e-commerce business is just asking to rely on the trends.

What’s Selling the Most? Top Trending Products in 2022 and 2023
It is difficult to predict the trends that will come to the market in the coming months. However, large groups of products are not experiencing a crisis or are still exploding on the market: 
Eco-responsible products: Consumers are increasingly aware of the environmental impact of the products they buy, so it is likely that ecological and eco-responsible products will continue to be in high demand. Second-hand is a booming area.
Health and wellness products: It is likely that products related to health and wellness will continue to be popular due to the increase in awareness of these topics and the desire to find ways to stay healthy.
Connected products: Connected products such as smartphones, accessories, fitness equipment and electronic devices are expected to continue to be popular as consumers look for ways to improve their quality of life through technology, all from refurbished product sites!

Product Niches 2023/2024: What to Sell on the Internet to Stand Out?
E-tailers? How about we help you find the trending products to sell in the coming months? Here are some ultra-original ideas! 
Digital wellness products: apps or devices focused on well-being and mental health, such as guided meditation, mindfulness, or sleep tracking. 
Relaxation and meditation products for children: items designed for children to encourage relaxation and mindfulness, with yoga mats for children, meditation cushions, or relaxing audiobooks. 
Wearable technology for pets: technological gadgets for animals, such as GPS connected collars that monitor the animal’s health or physical activity. 
Gardening kits for apartments: complete kits for growing aromatic herbs, vegetables or edible flowers in small spaces, or for starting composting in an apartment.
Photographer Travel Accessories: Specialized gear for traveling photographers, such as waterproof bags, lightweight tripods, and secure storage solutions for camera gear.
Premium Survival Gear: Luxury survival kits for extreme adventurers, with sophisticated navigation tools, premium portable shelters, and gourmet food rations.
Vintage Photography Kits: Kits for practicing rare and old photography techniques, such as wet-mount collodion or cyanotype.
Rare and Traditional Musical Instruments: Traditional musical instruments from specific cultures, accompanied by tutorials, accessories, and musical history guides.
Professional Podcasting Equipment: High-quality audio equipment for podcasters, with specialized microphones, audio interfaces, and soundproofing solutions.
DIY kits for miniatures and dioramas: kits to create detailed miniatures and dioramas, targeting modeling and model making enthusiasts. Now that you have all the key factors for success in your hands, it’s up to you to choose the best levers to surf on the advantages of e-commerce and test new ways to create value in your business in order to be part of the future of e-commerce.

 
 

E-commerce : Charges, Profits, Rentabilité.

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