
- Introduction
- Artificial intelligence
- Social selling
- Marketplaces
- Hyper-personalized and responsible delivery
- Video: Customer Service’s New Weapon
- Second hand and reconditioned
- The importance of consuming locally
- Augmented reality and e-commerce
- Teleshopping
- Voice Search and Voice Commerce
- The senior target and the sub-niches
- Personalization with a CDP
- Omnichannel and affiliation
- Trends between 2019 and 2023
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To place an order on IvoireAchat, it’s better to create an account. However, this is not compulsory.
IvoireAchat is a reliable and trustworthy platform, as demonstrated by the 20 million users who visit it every month. You can order online without risk.
It’s easy to create a shop on IvoireAchat. Create a IvoireAchat account (if you don’t already have one), tick the become a seller box, define the location and currency of your shop, choose a shop name, create a listing, define a payment method (how you want to be paid) and finally define a billing method. Our IvoireAchat Advisors will help you at every step and fully assist you in taking your business online.
Joining and starting a shop on IvoireAchat is free. There are only relatively small, fixed basic sales fees.It costs nothing to publish an advert on the marketplace. An ad lasts until the item is sold. Once an item is sold, the only transaction fee is applied to the sale price (excluding shipping costs). If you accept payment by credit card or PayPal, you will receive your payment in your account.
Introduction
With 146.9 billion euros generated and an increase of 13.8% in just one year, according to FEVAD, the e-commerce sector has never been doing so well. And if online sales only represented 9.8% of retail trade in 2019, today it represents more than 12.5%. That’s more than 2.3 billion transactions carried out in France. A very good year for digital commerce, despite inflation and some declines in performance in certain areas, and a future full of promise!
It is therefore time for us to take stock of the trends that will shape e-commerce in 2024 in order to prepare your business to evolve and boost your brand image as well as your conversion rate!
Artificial intelligence in all areas of e-commerce
Artificial intelligence (AI) is used in many areas of e-commerce to improve user experience and increase conversions. Here are some examples of how these innovations are being used in e-commerce:
Product recommendation: Recommendation systems use AI algorithms to suggest products to a user based on their browsing history and previous purchases.
Product recognition: Search engines use AI techniques to understand user queries and provide relevant results.
Chatbots: Chatbots use AI to answer users’ questions and help them find the products they are looking for. Chatbots are also becoming voice-based and are tending to replace human action in handling customer responses in call centers.
Data analytics: Companies are using AI to analyze data about their site visits and purchases to better understand consumer trends and preferences.
But what portends major changes in the world of online sales is the possibility for e-retailers to use artificial intelligence on a daily basis, thus entering into the advantages of future e-commerce.
Social selling: still in the lead
Among the trends of the year 2023, one has established itself and is not ready to be dethroned. I name it: social selling / commerce! Formerly reserved for large accounts, social selling has become widely democratized in recent months and now offers a multitude of possibilities to market the products of large sellers as well as smaller ones. Today, the trend of social commerce has evolved well and is aimed at all sectors and all types of audiences. Tools adapted and designed for this purpose, precise targeting… However, it is above all the possibility for the consumer to buy directly from a publication on social networks that has strongly contributed to advancing this marketing concept, now essential.
Several social networks now have this capacity. Instagram Shopping, to name just one, offers, for example, a catalog for e-retailers and the possibility of tagging products on publications. Instagram is not, moreover, the only platform to offer this type of option. However, it is, today, the most complete, versus TikTok, Snapchat, YouTube or even Facebook.
Marketplaces: make a place for yourself on the market
The e-commerce statistics are clear. Marketplaces have established themselves as sales levers acclaimed by consumers.
“According to the Mirakl study, 70% of consumers consider that the marketplace is the most practical channel for making their purchases.” Source
A strategy widely acclaimed by major brands, like Maisons du Monde, which has completely redesigned its e-commerce to offer its partners’ products, in addition to its own catalog. Marketplaces are now an integral part of the visibility and awareness strategy of online stores. A way to give voice to your business, to make yourself known, but above all, to offer viable continuity to physical commerce. Marketplaces represent a formidable marketing lever for your merchant site.
Hyper-personalized and responsible product delivery
An essential part of online sales, delivery is now taking up more and more space in purchasing decisions. Fast delivery, click & collect or even collection from a relay point, consumers like to personalize their delivery options according to their habits. However, in 2023, the trend was towards responsibility: e-buyers favored certain types of more responsible deliveries, such as grouping orders, delivery to a relay point or even the circular economy and local or French purchasing.