- Introduction
- Succeed and boost your Ecommerce
- The right platform
- Work on the content
- Adapt the presentation
- High quality photos
- A Social Media strategy
- Efficient customer service
- Data analysis
- Tools, features, new features...
- Essential features
- An optimal marketing strategy
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To place an order on IvoireAchat, it’s better to create an account. However, this is not compulsory.
IvoireAchat is a reliable and trustworthy platform, as demonstrated by the 20 million users who visit it every month. You can order online without risk.
It’s easy to create a shop on IvoireAchat. Create a IvoireAchat account (if you don’t already have one), tick the become a seller box, define the location and currency of your shop, choose a shop name, create a listing, define a payment method (how you want to be paid) and finally define a billing method. Our IvoireAchat Advisors will help you at every step and fully assist you in taking your business online.
Joining and starting a shop on IvoireAchat is free. There are only relatively small, fixed basic sales fees.It costs nothing to publish an advert on the marketplace. An ad lasts until the item is sold. Once an item is sold, the only transaction fee is applied to the sale price (excluding shipping costs). If you accept payment by credit card or PayPal, you will receive your payment in your account.
Introduction
To be successful in e-commerce, it’s not enough to simply put a site and products online. The recipe for success is based on a number of key criteria, essential for any online sales professional. Choosing the right tools, knowing your targets, optimizing your site or following a well-defined marketing plan: all these parameters will enable you to grow your business, provided you follow the recommendations to the letter.
Today, we’re unveiling the ultimate elements you need to succeed in your e-commerce adventure. Here’s the full infographic!
The keys to a successful and dynamic e-commerce store
Have you thought about every aspect of your e-commerce, from responsiveness and smooth navigation to performance? Here are all the key points for your adventure, an e-commerce checklist to guide you.
1. Choose the right e-commerce platform
The first step is, of course, to choose your e-commerce solution. It needs to be perfectly adapted to your needs, your daily routine, your budget and your development skills. Does the solution you choose allow you to benefit from all the offers you can’t do without in your sector? Are there any additional costs? Take the time to test various solutions. Two types of tools are available: Open Source and SaaS.
In the first case, the promise is total freedom of configuration. But in reality, unless you’re a whiz at coding and writing, you’ll be dependent on an outside agency that will charge you thousands of euros to get your e-commerce up and running.
With a SaaS solution or a Marketplace, everything is turnkey: you’re autonomous and you can connect to your store anywhere, anytime, and enjoy all the benefits.
With IvoireAchat, you benefit from even more functionalities, tools integrated into your online store, unlimited AI, and business monitoring boosted by AI 24/7!
2. SEO: Work on the content of your website and product pages
There’s no denying it: these days, you need to be at the top of your game when it comes to search engine optimization (SEO) to ensure your visibility and longevity on the Web. Make sure you work hard on your SEO to improve your search engine rankings and stand out from your competitors. Be careful, however, not to become too dependent on this lever, as unpleasant surprises can happen very quickly and you could find yourself penalized. Remember that some e-commerce sites have gone out of business following the arrival of a new algorithm. Display speed, keywords, website fluidity, effective marketing levers (cross-selling, urgency bar, reassurance…), image resolution, responsive home page… These are all ultra-important parameters for success.
With the IvoireAchat solution, you don’t need to pay a service provider for SEO. We’ll take care of it for you, because SEO is a priority: the platform’s sound base means you’ll quickly reach the top of the SERPs for popular target keywords!
3. Adapt your e-commerce presentation to mobile media
Fevad’s figures bear witness to this. By 2020, 40% of e-commerce sales will be generated on mobile devices. M-commerce is no longer a choice, it’s an obligation! If you don’t want to miss an opportunity to generate sales, your site needs to be optimized for mobile devices, whether through a responsive, adapted e-commerce site design, or an application. With IvoireAchat, you benefit from mobile friendly+ and more functionalities, tools integrated into your online store.
4. Offer high-quality photos in your product sheets
At a time when social media dedicated to photos are all the rage, it’s imperative that the photos on your e-commerce site are as good as they can be. First of all, your presentation images (slides, Facebook cover photos, communication visuals…) must be beautiful and inspire your visitors. Product photos, on the other hand, need to show the quality, materials and details of the product in question. One of the limitations of online sales is not being able to physically touch or detail a product. Images with a significant zoom should remove this barrier. Today, solutions such as Packshot Creator enable you to enhance your products with high-quality photos of them from every angle!
5. Develop a Social Media strategy
It’s impossible to ignore social media these days if you run an e-commerce business! A well thought-out strategy will enable you to unite your community around your brand, manage your e-reputation, generate traffic to your store, propose new points of contact for customer service, identify your store’s ambassadors… Once you’ve built up your accounts, you can use influencer marketing to develop your visibility: with a partner like Favikon, identify the best influencer profiles and start collaborating on platforms to reach more potential customers!
6. Ensure efficient customer service
In addition to your products, the services offered by your e-commerce store are also key factors in whether or not a visitor decides to buy from your site. Among these, the customer service you provide must be responsive and efficient. Your customers and prospects need to be able to find your contact details as quickly as possible. Of course, your answers and solutions must be convincing. Never dismiss a problem as the fault of the postal service, because the customer will always hold you responsible. It’s up to you to find a solution, resolve the problem with the delivery person and offer satisfactory commercial compensation. Good customer service builds trust.
7. Analyze your data
Your e-commerce store can always be improved and optimized. There’s no such thing as a perfect e-commerce site. An online store must constantly evolve to make the visitor’s shopping experience easier and more efficient. To do this, analyze your statistics and study your Google Analytics data to identify any areas for improvement.
8. Tools, features, news… Stay informed!
Finally, the Web and e-commerce are constantly evolving. The big names on the Web (Google, Facebook, Amazon…) regularly announce new features, and new players and tools often appear on the market. It’s up to you to keep abreast of new trends to stay one step ahead of your competitors. In this way, you can demonstrate your expertise in the Web sector to your customers.
F.A.Q. : success in e-commerce
What are the essential features of an e-commerce site?
In e-commerce, the most important services are :
Responsive, mobile-friendly design
Quality product photos
Multiple payment solutions
Efficient logistics partners
Responsive, professional customer service
Visible reassurance levers (customer reviews, data security, etc.)
What products should you choose to succeed in e-commerce?
To find out which products are the most popular, there are a number of sites that can help you, such as Google Trends (search by popular keywords), or the bestsellers featured on sites like Amazon or AliExpress. Monitoring social networks can also help you in your search for the best product to sell online.
Why have an optimal marketing strategy?
Your e-commerce site is certainly the most attractive in its sector, but what if nobody knows about it? To create visibility for your business, you need to rely on your marketing strategy. Social networks, SEO, emailing… Give your e-commerce a voice so you can stay connected to your customers and seek out new targets, right from the creation of your online store!
